Blu-ray has been foreseen to get its big break this year, and as the official successor to the standardized DVD format, Blu-ray has now started to gain market shares on most Western markets. Even if the DVD format is still considerably bigger and will remain so within the near future, Samsung has little faith in Blu-ray as a future format. Andy Griffiths, Director of Consumer Electronics Samsung UK, thinks Blu-ray has about 5 years to live before it will be replaced by newer and more efficient technology.
At the same time, he also predicts that it will take until 2012 before the high definition video formats will have taken over, which is about the same time Blu-ray is supposed to be replaced by new and more exciting technology.
Even though Samsung will be covering the Blu-ray market, the focus is on another home electronics technology, OLED. The renowned display technology is ready to revolutionize our TVs with thinner displays and brilliant colors, or so they say. The problem is that the prices of current OLED TVs are way too high. Samsung believes that 2010 will be the year of OLED and even dares to claim that the technology will replace LCD when it becomes accepted by the public.
