To most of you it is hardly news that Google is a master of piling up money, but now that it has officially admitted to doing this it’s for a specific reason. Google says that it will let the reserve rest for a while during the tough economy. It simply feels that this is not the time for big investments but will keep its 10 billion cash reserve for later. Google will keep monitoring the market for possible acquisitions and such.
The company VP Eric Schimdt also says that all form of advertising, which is the majority of Google’s income, will be affected by the current economic situation, but that new advertising platforms like mobile phones and similar will keep revenue stable.
Other than that, things are as usual as Google keeps piling up money while others having a tough time making ends meet.
