The digital camera industry is divided into different segments depending on the memory technology being used for storing the pictures, and even if many professional DSLR cameras use the faster Compact Flash format, the majority of entry level cameras and even many semi-professional cameras rely on Secure Digital or even SDHC memories. SD memories are smaller than Compact Flash and HC, High Capacity, which keep the capacity leveled with the CF memories, but lack in performance. SanDisk’s latest SDHC memory almost closes the gap.
Press release after the break;
SANDISK UNVEILS WORLD’S FASTEST 32GB SDHC CARD
30MB/s Read & Write Speeds and 32GB Storage Capacity Help Photography and Video Enthusiasts Do More With Their DSLRs
PMA, Sydney, June 25, 2009 – SanDisk Corporation (NASDAQ:SNDK), the global leader in flash memory cards, today introduced the fastest 32-gigabyte (GB)1 SDHC™ card on the market.The 32GB SanDisk Extreme® SDHC™ card at up to 30 megabytes per second (MB/s)2 read and write speeds combines industry-leading performance with massive storage capacity, helping digital photography enthusiasts utilize the advanced features of today’s DSLR cameras.
“The market for entry to mid-level DSLR cameras is growing, and SDHC is becoming the de-facto card format for these devices,” said Susan Park, director, retail product marketing, SanDisk.“Our card’s 32GB of storage and up to 30MB/s read & write speeds enable DSLR users to shoot without worrying about storage or speed limitations. SanDisk Extreme SDHC cards provide consumers with a more enjoyable user experience, letting them focus on what is really important – the images that they are capturing.”
Lightning-Fast Write Speed Captures Images Quickly
A memory card’s write speed plays a crucial role in the overall system of the camera when taking pictures in rapid succession. If a card cannot process data quickly enough then the burst mode shooting may pause unexpectedly as the card catches up to the camera. Burst mode bottlenecks can lead to missing “the” shot, especially at sporting or other fast-motion events. The SanDisk Extreme SDHC card offers maximum data-transfer rates, giving consumers a memory card fast enough to unlock the full capabilities of their DSLRs.
The 32GB SanDisk Extreme SDHC card adheres to the SD Association’s new Class 10 specification, which exceeds requirement for today’s high definition (AVCHD) video recording. The card offers a sustained write speed fast enough to ensure high-definition video recording and capacity capable of storing 160 minutes of full HD 1920×1080 pixels at 24Mb/s data transfer rate.
Big Files Require Big Storage
Recently-released DSLR camera models like the Nikon D90 and D5000 offer consumers the ability to record HD videos, producing large files that can fill lesser-capacity cards quickly. Today’s high-megapixel DSLRs also can generate massive still images like those produced in the RAW format used by professional photographers who want to take advantage of the enhanced picture quality and flexibility that RAW allows during post production.
RAW images demand up to ten times as much storage space as regular JPEG images, and when taken in rapid succession during burst mode can quickly fill smaller storage cards. The 32GB SanDisk Extreme SDHC card can store up to 2500 RAW3 images, providing photographers with piece of mind and confidence that they will not run out of space for their images.
Renowned for their world-class durability, SanDisk Extreme SDHC cards guarantee operation at extended temperatures ranging from minus 13 F (minus 25 C) to 185 F (85 C). SanDisk Extreme SDHC cards are fully compatible with any camera, card reader or other device that supports SDHC cards.
When placed in SanDisk’s new ImageMate® Multi-Card USB 2.0 reader/writer, the SanDisk Extreme SDHC card transfers images and video to a computer at rates of up to 30MB/s. The card’s fast data transfer rates enable photographers operating under tight deadlines to maximize critical workflow and enter post production as quickly as possible.
Class 10 Performance Sets a New Standard
An SD™ card’s speed Class is based on its minimum data-transfer rate, and is used to ensure high-quality video recording standards. The SD Association added Class 10 as part of the SD 3.0 specification released earlier this year. The SanDisk Extreme SDHC card’s performance exceeds the requirements of even the highest-quality AVCHD video recording device, and is currently the fastest Class 10 card in the world.
Availability:
The SanDisk Extreme SDHC 32GB cards will be shipping worldwide to major retailers in August. Also in August, the current 4, 8 and16GB capacity SanDisk Extreme SDHC cards will be upgraded from Class 6 to Class 104.
About SanDisk
SanDisk Corporation is the global leader in flash memory cards – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company with more than half its sales outside of the United States.
11 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
2 Based on SanDisk internal testing; performance may vary depending upon host device.1 megabyte (MB) = 1 million bytes.
3 Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. Based on 10MB per RAW file size assumption. See www.sandisk.com
4 SanDisk Extreme SDHC cards will replace SanDisk Extreme III 30MB/s Edition cards.
SanDisk, the SanDisk logo and ImageMate are trademarks of SanDisk Corporation, registered in the United States and other countries. SanDisk Extreme is a trademark of SanDisk Corporation. SD and SDHC are trademarks of SD-3C LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).
This press release contains certain forward-looking statements, including expectations for new product introductions, applications, features, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, these products may not perform as expected, these products may not be available in the capacities, regions or at the time expected, and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent Annual Report filed on Form 10-K and our subsequent Quarterly Reports filed on Form 10-Q. We do not intend to update the information contained in this press release.
