AMD will cut the global workforce by 10%, whereof the majority is in the marketing department. In a letter from the company VP Rory Read it becomes clear that AMD is before a time of changes, with a completely new focus.
AMD will cut around 1400 jobs, and in these numbers marketing will suffer the most with cust of around 60%. Among these we see names like Patrick “Pat” Moorhead (Corporate VP and corporate fellow in the Office of Strateg), John Volkmann (Corporate VP and Marketing Fellow) och Dave Kroll (Director of Public Relations). Head engineers for the Fusion project was let go and also the department behind the support for product reviews have been let go.
While the PR department suffered the most, the marketing and sales people was not hurt as badly. With the major cut of employees VP Rory Read has sent out a letter to all employees.
“Team,
Today we undertook the difficult, but necessary step, of implementing a reduction in our AMD workforce. This is a company-wide action that will include all functions and locations across AMD and impact approximately 10% of our global workforce. A decision to lay off fellow employees is never easy or taken lightly, but these reductions are a required step to remain competitive and ready the company for 2012. This action was necessary to rebalance our skillsets, drive to a more competitive cost structure and enable us to fund our key growth areas. Over the past 60 days we have been working through a detailed review of our business, our market and our growth opportunities. Our industry is at an inflection point as new trends emerge around the consumer experience, the breakdown of traditional control points and technology convergence. It’s clear we have to take aggressive steps to create distinct value for our customers, and must optimize our existing business today while enabling the company to capture future growth. If we do not take action now, we will miss these opportunities and be squeezed out. To strengthen our market position, we have to rebalance our skillsets to better align with these market shifts and implement a more competitive cost structure. Our competitors are serious and significant, and we will take the required actions to beat them. All of the transformation work we have underway, like Project WIN, will help drive operational improvements, increase efficiencies and lower our operating costs, but we need to take additional action. A lower cost base allows us to be more competitive today and to invest back into the business to fuel our “attack” strategies in- low power, emerging markets and the cloud. I will share more insights into our strategy and path forward in my upcoming Worldcast on November 9th.
I believe in my core that AMD is uniquely positioned to take advantage of the opportunities in front of us, and it is up to us to seize them. If we stay focused and continue to tap into the fighting spirit that lives within the walls of AMD, we can build momentum every day moving forward. We must continue to come together as an organization and write the next chapter for AMD – together as one unified company. We are building a company to last and need every single AMDer around the planet working together and toward the same goals. This is our company and our time to seize the opportunities, to step out of the shadows of others and to lead in this changing technology landscape.
There is no question it is difficult to see our friends and co-workers move on. But we cannot allow this to reduce our focus or commitment. We still have work to do as we prepare for 2012 and I am entirely confident that we will be ready. We must keep moving forward. Customer interest for our products is positive and demand remains strong, so it’s critical that we remain focused on delivering on our commitments in Q4. Please do not let up or pause. We must act and must always do what we say and own what we do … it’s the AMD way.
Together we will accomplish great things.
Rory”
He says the decision was a much for the survival of the company, where it will reprioritize resources in the company. The industry is changing where several different consumer products are merging, it is time to reconsider and think about the direction of the company. Read says that without these changes AMD will be missing out on several opportunities and in the long run be left out of the market. The competition is serious and tough, and AMD intends to take all necessary means to beat them.
He says the reorganization will help AMD to gather more resources to the bits needed, which is energy efficient processors, growing markets and the cloud. On November 9th Rory will make an official statement where he will discuss the strategy AMD will take in the future, and uncover what he calls Project WIN.
Source: BSN*
