Xbox 360 – still no luck in Japan

Xbox 360 will be launched at the end of the year and of the main tasks right now for Microsoft is to increase its popularity in Japan. They manage to fail completely with the first Xbox in Japan, it never gained any real reputation among the people. Sony and Nintendo has always come first in Japan as both companies were created and resides there. With Xbox 360 Microsoft has tried harder than ever before to spread the words about the Xbox in Japan, but so far they have had no success what-so-ever. In a recent survey in Japan 60 procent of the consumers chose PS3, 8 procent chose Nintendo Revolution and 2 procent picked Microsoft.

A real blow for Microsoft, but it still hasn’t started its big advertising caompaign so things might still happen. Even if there is still a lot of ground to gain it looks like one giant asian hill to climb before the lanunch of Xbox 360.

Source: GamesIndustry.biz