Apple iPhone seems to be a very interesting addition to the mobile phone market, and is set to arrive this summer. As usual Apple has filled its new creation with all kinds of new technology making it both exciting and complicated to manufacture. No one really thought Apple iPhone would be cheap or compete in the lower segments, but according to a survey made by Compete Inc. the phone is way to expensive for most people. Only 1 percent of the people was willing to pay the recommended price of 500 USD. Instead 42 percent of the people thought that a price between 200 USD and 299 USD would be a lot more humane.
Apple iPhone will most likely cost quite a lot and the question is if Apple and the iPod brand, which iPhone is borrowing a lot from, is strong enough to carry the phone. Although, Apple is a Master of Margins, which means that price cuts may very well come if the sales are slow.