Apple has through its modern designs become a really “hip” brand through both its Mac computers and its series of iPod. But now surveys says that the people who are actually using Apple’s Mac computers are usually elderly people, often 55 years or older. According to MetaFacts it’s actually more than half of all Mac owners which are 55 years or older, which is actually a quite astonishing figure. At the same time it’s Gateway which is winning among the younger crowd of 18 to 25. How this will affect Apple’s future work with Mac is hard to say, but apparently there is more to do in the hunt for the technophilic youth.
