BitTorrent opened up its own online store earlier, and there you can can find movies, music and other materials to download, completely legal. They’ve now taken a look at finding new ways of paying for the downloads and the latest is ad-supported downloads. Instead of paying cash for a download you can download the material with ads in them, which would then cover the cost of the download. BitTorrent has started testing the new technology with short video-based ads delivered by YuMe Networks, a company that specialize in IP-based advertising.
“Two weeks ago BitTorrent Inc. announced that it will launch an ad-supported TV-network by the end of this year. This advertising supported TV-model is likely to be supported by YuMe Networks as well.”
How this will fan out remains to be seen, but there are certainly a lot of people willing to download material for free and cope with the ads instead.
