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Job Description

Senior Marketing Manager – GeForce, Gamer Loyalty & Advocacy

We are looking for a leader and expert consumer marketer to help us realize the exciting future of gaming – specifically to develop and manage our global GeForce customer loyalty initiatives, and direct-to-gamer owned channel communications.

As a Senior Marketing Manager, you will be a key member of NVIDIA Global Consumer Marketing team, working cross-functionally to build & market a GeForce rewards program, delighting millions of gamers who are part of our GeForce Experience community while earning an enduring loyalty to our platform.

You will champion the voice of our player community and leverage NVIDIA’s position as a leader in PC Gaming to work with partners to identify & secure exciting rewards that provides compelling entertainment value to one of the industry’s largest (and fastest-growing) community of PC gamers. You will partner with some of the industry’s best talent to launch a gamer loyalty program that helps firmly establish GeForce as the best platform for PC gaming.

The ideal candidate here and is a driven, experienced marketing professional with a track record of building and/or managing innovative loyalty marketing programs for a known gaming brand or lifestyle consumer brand with an edge and a passionate following. You have a strong understanding of customer lifecycle marketing and experience building and activating passionate fan bases, cultivating brand loyalty, and turning brand loyalists into super fans and evangelists.

What You’ll Be Doing

• Conceptualize, develop, plan and execute fan-centric loyalty marketing programs that span key consumer touch points.
• Define campaign objectives, target audiences, strategies/tactics, timelines, and creative deliverables
• Define, develop, and deliver against a rolling calendar of rewards for our gamer community.
• Set & monitor program KPI’s, reporting performance and key insights
• Partner with cross-functional teams and drive execution key campaign strategies/tactics and deliverables
• Drive asset creation and procure supporting campaign creative materials
• Manage key campaign activities as needed including consumer promotions, advertising, partner/customer marketing

What We Need To See

• Minimum of 8 years marketing management experience
• Deep experience in a customer loyalty role preferred
• Experience in the games / entertainment industry
• Strong project/people management skills; ability to juggle multiple projects simultaneously and self-prioritize workload
• Ability to work under pressure to meet aggressive time schedules
• Proven ability to interact with and influence diverse groups within marketing, including cross-functional peers
• Experience presenting to executive management teams
• Excellent written and verbal communications
• Undergraduate degree required

Ways To Stand Out From The Crowd

• Interest / passion for gaming & gaming culture
• MBA a plus
• CPG experience

NVIDIA is widely considered to be one of the technology world’s most desirable employers. We have some of the most brilliant and talented people on the planet working for us. If you’re creative and autonomous, we want to hear from you!

We are an AA/EEO/Veterans/Disabled employer

Most Recent Geforce Rewards Product/Program Description

I think of GFE Rewards as more than giveaways — it’s a Club with exclusive benefits for GFE users.

Through the Club we can help improve our customer’s gaming experience and build a GeForce/GFE community.

Annual Benefits To All GFE Users

“Club GeForce” should provide 3 classes of rewards to GFE users:

• Free full copy of exclusive Indie game (1x/year)
• Free custom skin or in-game item for AAA game (1x/qtr)
• Early beta access for Talos and NVIDIA 1st party content
• Exclusive hardware discounts for gaming gear

Weekly Giveaways And Prizes

• Free AAA game codes and In-game currency
• Early beta access to AAA games
• Accessories to help gamers enjoy gaming better (HMDs, SHIELDs, Keyboards, etc)
• Golden tickets to gaming events (Blizzcon, PAX, etc)

Targeted Spot Prizes To Drive Sentiment, Reward Behavior, And Grow Advocates

• Free game codes for users who report a confirmed bug or contribute useful feature enhancement requests
• Free game codes to our most active Share and GeForce Forum users
• Free game codes to users who rank most negative and most positive on our sentiment tools
• 980 Ti users get first spot in line for 1080 Ti pre-orders, or “Step Up” offer

Club GeForce Also Provides Benefits Outside Of GFE

• Early Registration and Invitations to Club GeForce Meetups, GeForce LAN and Community Events
• GeForce Forum badges and rankings based on years in the Club

As The Program Develops, We Introduce ‘Club GeForce Elite’ — Which Has a $10/mth Fee And Gives Gamers

• Rotating bundle of free games from our GFE app store (4x games per quarter)
• Free GeForce PC in the cloud subscription
• Exclusive skins, in-game items, and GeForce Gear