The price war between first-tier LCD TV manufacturers have pushed prices of LCD TVs to new lows. Both Sony and Samsung have been reducing prices of its 32″, 37″ and 40″ models aggressively in both Europe and North America in order to grab larger market shares. This has forced second-tier manufacturers to rethink their strategies and looking into cheaper, more profitable solutions to compete with the two giants. One way would be to use the cheaper 32″ plasma display panels and that is precisely what US-based Vizio has done. Vizio has launched new 32″ plasma TVs, and according to DigiTimes others are expected to follow. Who would’ve thought that a LCD price war would be good for PDP?
