The launch of the GeForce GTX 400 series is just weeks away and we finally got our samples. We can’t share any more specific details on the card or architecture, but we will try to make up for it at launch day. During the day we received some information from a big Swedish distributor that could confirm the pricing of the GeForce GTX 400 family.
The MSRP will be around 5100 SEK (divide by ten to get USB/EUR) for the top model GeForce GTX 480 and around 3600 ($360) for GeForce GTX 470. The prices on launch day may vary a bit depending the store and even if the prices are averaged it shows how NVIDIA intends to price the cards.
| Graphics card |
Transistors | Price |
| GeForce GTX 480 | 3 billion | ~5100 SEK – $510 |
| GeForce GTX 470 | 3 billion | ~3550 SEK – $360 |
| Radeon HD 5970 | 2 x 2,15 billion | ~5600 SEK – $560 |
| Radeon HD 5870 | 2.15 billion | ~3700 SEK – $370 |
| Radeon HD 5850 | 2.15 billion | ~2600 SEK – $260 |
GeForce GTX 480 will be a lot more expensive than the fastest single-GPU card of today, Radeon HD 5870. At the same time it will be priced lower than AMD’s dual-GPU graphics card Radeon HD 5970, which is understandable considering the extra cost of a whole more GPU.
GeForce GTX 470 costs about the same as the cheapest Radeon HD 5870 cards and we can probably count on an even struggle between the two.
NVIDIA’s new graphics card will be a big investment, but if the card delivers performance to match the price there is still hope. At the same time we know that AMD will do anything in its power to stop NVIDIA from succeeding.
NVIDIA’s GeForce GTX 400 series will be available in stores the first week of April, perhaps even on launch day March 29th, but theis depends on how quick the logistics works.
