Warner Home Video has decided to do something as logical as lower the prices of its DVD movies to counter the broad sale of pirated movies in China. The movie The Aviator has been acting as a guinea pig in Warner’s campaign. The movie is sold with a simple carton envelope and as Warner sells its new movies for about ~$20 while the new movie will cost $1.50 in Kina, the same as the pirated movies. The new ”simple pack” version of The Aviator was released last month and according to Warner’s Chinese department it’s just a test to see if consumers are interested in these kind of releases.
That China was their first choice is simply because the country’s huge consumer potential and at the same time big problems with piracy, which restrict the expensive DVD market quite significantly. A great development and a big step in the right direction, but we want to know why we have to pay 15-20 times as much for the same movie for a movie that apparently can be made and sold cheap.
Source: MSNBC
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