Microsoft’s portable multimedia player Zune hasn’t been doing as well as Microsoft was hoping and even if the sales figures aren’t bad, Microsoft will have to do something drastic to catch up to iPod. One of the tricks would be to launch a new color with a specific target audience; namely pink. The feminine appeal of the player is pretty obvious and now that the first official pictures have appeared at Zune Insider we also find out that it will be a limited edition of 100,000 units. This is a good way to increase the popularity of Zune, whether it will be successful or not remains to be seen, but in the end Microsoft will have to do something more drastic than this to compete with iPod.
