Sapphire is ATI’s largest partner on the video card market and a really important cog in the company’s machinery. Sapphire has had some advantages from its close relation to ATI, but at the same time there are some drawbacks, which the company’s VP, K D Au, now has admitted to. In an interview with Hexus.com K D Au answered the following to what Sapphire greatest weakness was; “Single-source suppliers; it is bad for any business to be dependant on a single supplier. Take our business, our primary business is producing and selling discrete graphics boards based on ATI GPUs. If the market trends aren’t in ATI’s favour and NVIDIA is ahead then this, obviously, can hurt us. Also, if ATI can’t deliver in volume this hurts us, too. The best thing which we can do is make sure we aren’t dependant on a single supplier or SKU.” In other words, Sapphire may very well start making video cards based on NVIDIA’s circuits. K D Au denied that it has any plans to also cover NVIDIA’s assortment now later on in the interview, but that it has received many request from consumers to support both ATI and NVIDIA and that it will support NVIDIA, “When the time is right“.
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