Sony goes for porn to market UMD

Sony knows that it is very hard trying to launch a new format and few consumers are eager to switch to new formats as they come. Its latest bet is the UMD-format (Universal Media Disc) for its mobile game console PlayStation Portable. UMD is used to store games and movies for the console but Sony wants to really spread the use of UMD and now it has turned to a trustworthy bait, namely porn. Two Japanese publishers of “adult movies” will namely now relase a series of movies on the UMD-format for Sony PSP.

These movies are officially marked by Sony and won’t be any sort of “underground product”. The movies will cost between 15 and 35 dollar and it doesn’t seem to limit itself to any specific audience.

“Not to mention Big-Breasted Nurse Mitsu Amai. And Anna Kaneshiro: High-Class Soap Mistress. Or Lolita Pick-Up Special 5. The videos cover a wide variety of fetishes, from schoolgirls to bondage to nurses to “massage parlors” (for which “soap” is the not-so-secret Japanese code word).”

It might seem a bit daring by Sony to support this launch but at the same time it might be a winning concept for the Sony PSP and its UMD-format. If we look historically one the big drawbacks with Betamax against VHS was that the pornindistry supported the latter. Back then Sony was the company behind Betamax which lost.

Source: Wired