Sony has a very powerful and capable video game console coming with PlayStation 3, but now analysts claim that Sony is taking a major risk with the high price. A risk that in the end could mean that it will lose its dominating position. Sony is betting a lot on that the integrated Blu-ray player inside PS3 that will lure consumers and make them look past the high price, something Microsoft has been trashing Sony for. If Sony fails to convince the consumers that the console is really worth the high price it is in big trouble and according to AIB Research it is Nintendo, that is expected to launch its Wii console at only $199, that is in the best position to take over affter Sony thanks to the low price and crowd pleasing games.
“Sony is placing a serious bet that its inclusion of a Blu-ray drive in the PlayStation 3 will entice consumers to pay a premium price for the new console, despite lower cost alternatives from both Nintendo and Microsoft. However, according to ABI Research, Sony’s console pricing strategy is fraught with risk, and may ultimately jeopardize its market leadership position.”
