DRM of various kinds have caused more hate-filled headlines and texts than many other things. One of the industries closest associated with DRM is the music industry and after Sony BMG’s huge fiasco with its DRM protection, which even put some users to harm, several speakers at the Music 2.0 even spoke up about the dropping sales. Several of them were talking about uniting and that the industry has to use a single DRM protection and not a dozen. The alternative would be to drop DRM completely, but that would be a lot to hope for. Even if statistics have shown that music that’s now protected by DRM sells better than copyrighted such, the music is well known for its conservative ways.