The retail market learns new tricks for each day and numbers have been a relatively simple and efficient way to catch consumers attention since the dawn of time. You have most likely seen it more than once through advertisements such as “256MB graphics card” or “3.0GHz processor”. Those with a somewhat bigger interest are fully aware than neither frequency nor memory amount are the only factors to consider when it comes to a component’s performance, but it is not as easy to convince those who are not as informed. One of the markets that has really got stuck in the PR number swamp is the digital camera market. Basically, all that is marketed is the camera’s Megapixel specification.
At Dan’s Data they’ve grown tired of this one-sided marketing and has published an article that brings up what a consumer should think about to when about to face the Megapixel monsters. Some very interesting reading, not only for beginners, but also those who already know megapixels aren’t anything.
