Toshiba has expanded its family of storage units using traditional mechanical harddrives. The external storage series StoreE steel and StorE art will offer some additional space for those who doesn’t want to or can fill up their computers with more harddrives. The Steel series are using the smaller 1.8″ and 2.5″ harddrives with storage capacities at 160GB and 500GB respectively. The drives will be available in three different metallic colors, titan, silver and gold. The Art series goes further with 3.5″ harddrives with 1TB capacity and black casing.
More on the harddrives in Toshiba’s press release;
Toshiba adds elegant StorE steel and StorE art to its external hard disk drive family
StorE steel and StorE art merge design with high capacity storage technology
Neuss, Germany, 28th January 2009 – Toshiba Europe expands its external hard disk drive family with the addition of two new devices that have a strong focus on design. StorE steel has a minimalist and elegant design that comes in three glossy metallic colours. StorE art brings personalisation to the market with a range of different colours and patterns. The new products in the StorE family will be available during the first quarter of 2009 throughout Europe, Middle East and Africa.
As people are increasingly gathering data, photos, videos and music clips, they want to have access to their digital content from the different devices, such as TV sets, laptops, or HiFi systems that they are using. External hard disk drives are an ideal solution to achieving this.
“With our new StorE steel and StorE art, we are again expanding our external hard disk drive family with devices that appeal to our style conscious customers – those who desire high quality, ease of use and a personalised design,” says Marco Perino, General Manager EMEA PC options, Peripherals and Service Division, Toshiba Europe GmbH. “We strongly believe in consumer choice and so offer our StorE steel and StorE art products in a range of sizes and capacities with a selection of designs to choose from.”
These new additions join the existing storage devices in the StorE product range – StorE SecuRed with a fingerprint reader to increase security and the elegant StorE alu. All new products come with a high-speed USB 2.0 interface so they can be used as a multimedia drive, to store all file types, including movies, pictures and music. In addition, Toshiba offers McAfee® Internet Security for added protection.
StorE steel – minimalist design made from glossy steel
It is the minimalist and elegant design that makes the StorE steel unique. The casing is made up of a glossy, scratch and smudge resistant stainless steel design that is available in three different metallic colours: titanium, silver and gold. Customers can choose between a 1.8’’ and a 2.5’’ hard disk. The 1.8’’ version measures 10.3 cm x 6.3 cm x 1.4 cm and offers a storage capacity up to 160 GB. The 2.5’’ hard disk drive can store up to 500 GB of digital content. Measuring 12.7 cm x 7.8 cm x 1.3 cm it is small enough to fit easily into a laptop carry case. Furthermore the drives are very lightweight, despite their steel casing, and weigh only 120g and 190g respectively. Above all there is no need for an external power supply as StorE steel is powered via USB interface.
StorE art – the art of storage
Your storage device can be as personal as your digital content with the new StorE art. The first devices will be available in glossy black. More colourful designs will soon follow.
StorE art ideal for customers looking for a robust, portable solution to back-up or store large quantities of data.
The range comes in three sizes: a 1.8’’, 2.5’’ and 3.5’’ hard disk drive. The 1.8’’ and 2.5’’ hard disks weigh between 106g and 175g, making them ideal solutions for either using at home, in the office or while on the move. Both are powered by USB, making them even more desirable to carry round. Despite the small size of the hard disk drive, which isn’t much larger than a typical smartphone, the 1.8’’and 2.5’’ StorE art offer a storage capacity between 120 GB and 500 GB.
For users with large amounts of multimedia data, the high capacity version of StorE art, with its 3.5’’ hard disk drive, provides between 500 GB to 1000 GB of storage. As a desktop solution, this model required an external power supply.
About Toshiba
Toshiba’s PC Options, Peripherals and Services Division is specialised in products which enable the consumer to get the most out of their computers, televisions and other consumer electronics equipment.
Options and peripherals are at the heart of Toshiba’s global ‘Digital Life Innovation’ strategy and build on Toshiba’s established credentials as a leading consumer brand. The division offers a range of PC essentials, like storage, notebook cases, monitors, system options and accessories, services, software and solutions but the line-up has now expanded to include a range of AV products that take the consumer digital life and multimedia experience to a whole new level.
Headquartered in Neuss, Germany, Toshiba Europe GmbH is a wholly owned subsidiary of the Toshiba Corporation, one of the world’s largest computer and electronics companies.
Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. The company’s integration of these wide-ranging capabilities assures its position as an innovator in advanced components, products and systems. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 198,000 employees’ worldwide and annual sales surpassing US$76 billion.
