Unlocking cores is a bit like piracy … but AMD sees the good of it

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After a brief but very interesting discussion with good man S about unlocking cores we found similarities with piracy. Hear me out though, it’s in a good way.

We all feel that IFPI, MPAA, RIAA and the rest are pretty much worthless at adjusting its means to satisfy the modern individual. Spotify is a great example of how you can do that, but the music industry doesn’t like it. Even though Spotify pays much higher royalties than the average radio station and has only a fraction of potential listeners, they still don’t like it.

If we look aside the fact that Voddler is, in my humble opinion, a pretty crappy service at best it is a great leap in potential for the movie industry. Yet, the industry as a whole is moving slower than a continental plate when it comes to listening and adapting to the young crowd and shuns almost any attempt at making any media easily accessible in fear someone will break the code and spread it like there is no tomorrow.

Paranoia is healthy to a certain degree, but this is by far disillusion. The problem is that most downloaders would never buy the movie. Most movies simply aren’t worth it. Phony statistics and exaggerated numbers just make us laugh louder. Movie sales aren’t down, theatres aren’t selling less tickets, on the contrary.

I live in the country that has given birth to some of the greatest bittorrent and filesharing sites on the web and I know for sure that I’m going to more movies and buying more DVDs than ever before. So please, stop putting in the stupid trailer at the start tries to impose guilt on me … I PAYED FOR THE DAMN MOVIE.

Unlocking a core, or even two, is about the same. You get something for free even though the company did it’s best to prohibit you from getting it. There is a huge difference though. While the RIAA and the rest start frothing when they hear the words “download”, “pirate”, “yarrr” or “law suit”, AMD sits idly by. Odd isn’t it?

Not really. There are those at AMD who think unlocking is the same as piracy, but luckily these people don’t have the final say. Instead AMD remains rather quiet and while officially it doesn’t support or endorse unlocking, it doesn’t stop partners from doing so.

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Why? Because it gives them enormous media coverage. We have written many news post about the ability to unlock cores with AMD’s latest processors and they get plenty of hits. Why? Because people wants stuff for free. AMD may be selling one or two fewer quad-cores, but a lot more tri-cores in turn. and the turnover all in all should be much greater.

I can’t imagine piracy has harmed AMD, sooner the opposite. Err, unlocking I mean.

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