Dell has been reorganizing and rethinking its work after being dethroned on the OEM PC market. Now that HP has claimed the throne, Dell has started selling Linux-based systems and now we hear about the next big step. Dell are widely known for its direct sales, over the Internet and phone, but has now decided to enter the retail channel and start selling its computer systems through regular retailers. A spokesman for the company has announced that Dell will start selling two models from its Dimension desktop family at Wal-Mart.
Wal-mart is the world’s largest chain of stores and will sell Dell PCs in USA, Canada and Puerto Rico. All in all 3,000 Wal-Mart stores will sell Dell computers.
“Customers want more and new ways to buy our products, and we plan on meeting their needs on a global level,” Cox said. “Offering Dell Dimensions in Wal-Mart is a great example of this approach.”
It remains to be seen what this will mean to Dell’s sales, but we’re glad to see that Dell is trying to renew its thinking and perhaps take back the throne.
