Xbox 360 wasn’t suppose to generate money from the start. Microsoft published figures that stated it would lose $126 for each Xbox 360 it sold. According to an insider scoop that Hardware Hell has published the figures are considerably higher than that, a lot higher even. According to a high source at IBM each Xbox 360 console costs $715 to make, which then would generate a pure loss of over $300 or $400 for the each of the two units. This really shows how much Microsoft is willing to spend to take down Sony, which has been dominating the market the last couple of years and I don’t think there is anyone who doubts that Microsoft can afford to play the game this way though. This story doesn’t end here most likely. Source: Hardware Hell
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