Xbox 360 has similar to its predecessor Xbox had a hard time establishing itself on the Japanese market. It hasn’t had just one but two native companies to fight and at the same time had a hard time getting into the eastern philosphy. It’s seems things have changed now though. The reason is Xbox 360 Blue Dragon; a package with the game Blue Dragon, a special faceplate for the game and five action figures. Whether it’s the game or the actions figures which is behind the success we’ll leave unsaid. 100,000 of these packages have been sold and almost as many are coming. A marvelous turn-around for the company that has been struggling with matching the figures of the first Xbox.