Despite Microsoft’s strict denial of any kind of support for the Blu-ray format, rumors of a Xbox 360 with Blu-ray built into the console are just growing stronger and stronger. In fact, Chinese Newspaper Economic Daily News reports that ASUS subsidiary Pegatron won the contract for assembling the new Xbox 360 with a built-in Blu-ray player, and that shipments should begin in the third quarter. We will just have to wait and see…