Zune will be the first big media player to be launched and support wireless transfers of music between players. This does however create a certain problem for Microsoft as it could mean that media could start to spread uncontrolled. I.e. if you don’t do what Microsoft has chosen to do. All media that is sent between players, no matter if it is DRM protected to begin with or not, will get a DRM protection of 3 days or 3 plays. How the masses will react to such a things remains to be seen, but that it will arouse feelings and irritation with some is something we almost take for granted.