Arctic Cooling made a name for its after-market graphics card coolers, but also provide end users with affordable processor coolers and other peripheral equipment, even non-cooling products. The company has now changed its name from Arctic Cooling to just  ‘Arctic’ to make room for additional future products.

Arctic also revised its company structure and has chosen to focus on brands instead, where Arctic Cooling resurrects as the division handling the cooling products. Three additional brands will be visible on the website from now on; Arctic Sound, Arctic Power and Arctic Hobby.

The focus is on making and selling high-quality products at reasonable prices. It hopes to achieve this through the slogan ‘Spirit of Innovation’.

More information on Arctic and the company’s products at the website.

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