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Green products are more popular than ever among IT and technology companies. The retail market have plenty of green products to choose from today, but compared to the business sector we have relatively little to gain from more power efficient memory modules or harddrives. But Hitachi has now launched power efficient models of its SAS (Serial Attached SCSI) Ultrastar 2.5″ harddrives that consumes 65% less power than equivalent models. For harddrives that are running 24/7 for several years the difference becomes quite substantial.


More in Hitachi’s press release;



Hitachi Delivers New Power-efficient Enterprise Hard Drive


Hitachi Global Storage Technologies (Hitachi GST) today introduced its second-generation small form factor enterprise hard drive, the 10K RPM Ultrastar C10K300. The new Hitachi drive is optimized for the power and performance requirements of rack-mounted servers and networked storage arrays. Built using proven Hitachi power management technology, the Ultrastar C10K300 delivers the low power specifications that are of primary importance in today’s data centers. The new drives are offered in 147 GB and 300 GB capacities and ship with a dual-port 6 Gb/s Serial Attached SCSI (SAS) interface, which delivers 100 percent faster data throughput than its 3 Gb/s predecessor. The new industry-standard SAS interface also improves signal strength over greater physical distances, allowing IT managers to deploy larger, more complex storage infrastructures.


The Ultrastar C10K300 is designed to provide higher server/storage density through compact 2.5-inch design, a low-power profile and improved thermal characteristics. The small form factor drive occupies 70 percent less physical space and consumes up to 65 percent less power than similar 3.5-inch enterprise drives.


Advanced Power Management


The Ultrastar C10K300 is the company’s first enterprise-class drive to incorporate Advanced Power Management capabilities, which has previously allowed Hitachi to achieve best-in-class power efficiency on its popular Deskstar family of products. The technology provides IT managers with multiple power mode options so that performance requirements can be achieved using the lowest possible energy expenditure. The Advanced Power Management implementation in the Ultrastar C10K300 delivers a best-in-class idle power specification of 3.4 watts and 6.1 watts in active operating mode.


The Ultrastar C10K300 uses halogen-reduced components to support the “green” computing initiatives that are of increasing importance in today’s data centers. The drive has earned the Hitachi EcoTrac classification, used to describe products that minimize environmental impact in the areas of product design, manufacturing, operation and disposal.


“Space constraints and low power considerations in data centers have driven the transition to blade servers that rely on small form factor enterprise hard drives. The Ultrastar C10K300 is positioned to capitalize on and accelerate this trend with significant improvements in performance, power efficiency and configuration flexibility,” said Brendan Collins, vice president, Product Marketing, Hitachi Global Storage Technologies. “The new drive delivers the quality and reliability that our enterprise customers have come to expect from Hitachi.”


SAS 6 Gb/s Performance


Fast response time is critical for a wide range of enterprise applications, including online transaction processing, real-time business analytics and timely delivery of data-intensive content-on-demand such as multiple channels of streaming video. The increased transfer rate of the new SAS interface operating at 6 Gb/s is ideal for meeting these challenges. The new serial interface is fully backward compatible with existing 3 Gb/s devices to provide enterprise customers with exceptional configuration flexibility and investment protection.


The drives feature average seek times as low as 3.9 milliseconds and the fast rotational speeds reduce average latency time to 3 milliseconds, enabling customers to access data more quickly and efficiently.


Built for Reliability


The Ultrastar C10K300 is built on a mature design platform to ensure greater reliability and reduced qualification times. The drive includes a host of industrial-strength technologies designed to maximize reliability in mission-critical environments. Fluid Dynamic Bearing (FDB) motors deliver a low acoustic rating and improved data integrity, while Rotational Vibration Safeguard (RVS) technology anticipates and counteracts disturbances that can occur in multi-drive configurations. In addition, the Ultrastar C10K300 uses Hitachi-patented head load/unload ramp to minimize integration induced drive damage.


The Ultrastar C10K300 is now shipping to customers worldwide.

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